Smart Minds is an award winning public relations, graphic design, commercial art, marketing and branding firm located in beautiful Fort Collins, Colorado.
Smart Minds is comprised of husband and wife team, Paul and Kyle (Eustice) Lukes.
Kyle has always had an intense love of music and the written word. Starting with meeting LL Cool J and The Beastie Boys in her teenage years, her curiosity for what goes on behind the scenes quickly grew. A journalistic career was calling her and she went on to start her freelance writing career shortly after leaving college. Since then, she has gone on to work for a variety of publications and websites including Wax Poetics, Thrasher Skateboarding Magazine, Ghettoblaster, Albuquerque's IQ Magazine, London's Bonafide Magazine, Kansas City Pitch, Little Village Magazine, Fort Collins Coloradoan, and the Chuck D-owned Rap Station & Hip-Hop Gods.com. With experience in PR and booking, Kyle is poised for a long-lasting career.
Paul designed his first logo at the age of 15 for the Civil Air Patrol in his home town of Taos, New Mexico. He has been drawing and working with typography since he was first able to hold a pencil. Paul Started college at Laguna College of Art and Design in Laguna Beach, CA and halfway through transferred to California College of the Arts in pursuit of more challenging critiques from the instructors. Paul graduated from CCA with a BFA with graphic design emphasis in 2008. Since then Paul has won an numerous awards for his typography and design work while continuing to push himself and his skill set to evolve and adapt to current technologies and methods of communication. Today, he works by day at the Fort Collins Coloradoan newspaper while also pushing Smart Minds to the next level via many different client partnerships.
Kyle and Paul met in 2010, when both of them had been traveling somewhat parallel paths. Kyle was living in Santa Fe, New Mexico tenaciously pursuing her freelance music journalism career while also putting on a plethora of quality musical events in the area and maintaining a few P.R. clients on the side. During this same period, Paul had just moved back to his home town of Taos, New Mexico after studying graphic design in the Bay Area of California, where he learned a lot and made some valuable connections. Once back in N.M. Paul also saw the need for quality music events and decided to take it into his own hands. He started to put on shows in Taos and started to hear more and more about an enigmatic woman that was doing the same thing an hour south of Taos. After several people mentioned Paul to Kyle and Kyle to Paul, fate brought the two together for a business meeting. Both were initially just trying to size up the competition but the instant chemistry was undeniable. Kyle and Paul fell in love and joined forces and created the graphic design, marketing and P.R. firm, Smart Minds. Since then, the duo has organized a variety of music events and tours while at the same time creating beautiful, meaningful and important graphic design, public relations and journalistic pieces for their clients in Fort Collins and abroad. Kyle and Paul made their union permanent and got married on November 28th, 2015 in Estes Park, Colorado and have continued to write the next pages of their life together.